Financial Behavior as a Component of Nanoeconomics

Abstract

Modern economic research is constantly expanding with new approaches and concepts. Nanoeconomics is a relatively new section of economic theory, which is at the development stage, however, certain foundations of theory and methodology have already been laid. Nano-economics allows you to consider the behavioral aspects of an individual that affect his economic activity. In the framework of this approach, the study of the individual’s financial behavior, which directly affects the development of the financial system and increase the competitiveness of the country, becomes particularly relevant. The aim of the article is to study financial behavior as a component of nanoeconomics. The application of the institutional approach allowed us to expand the classification of strategies for financial behavior, supplementing it with new behavior - tax, which is defined as the behavior of the individual (incentive, adaptive, protest) associated with the obligation to pay taxes and fees, as well as the right to use tax deductions (property, social, investment). The analysis of the financial services market, the performance of financial institutions, as well as tax payments and deductions, showed that citizens think about their financial well-being and depending on various factors (psychological, economic, political) their financial behavior changes, which is confirmed by the analysis of statistical indicators.