Financial availability and rural household asset allocation

Abstract

This paper uses the survey data from the China Household Finance Survey and Research Center (CHFS) in 2017, 2019, and 2021 as the research sample for the study. It explores whether financial availability affects household asset allocation from a micro perspective. The study finds that both traditional and internet financial availability can significantly promote household participation in financial markets; increased financial availability can promote household participation in allocating to insurance and real estate; internet financial availability affects household asset allocation by affecting credit demand, and traditional financial availability affects household asset allocation by affecting household income.