Abstract
The aim of this study is to identify the key competitiveness indicators (KCIs) for new small-medium housing development firms within the starting period of the operation. Through mean analysis of surveys from 49 top level management of small-medium housing development firms in the East Coast Region of Peninsular Malaysia, this study identified and ranked 13 indicators which are a combination of financial and non-financial KCIs for the new small-medium sized housing developers.
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