Abstract
Tesla is America’s biggest Electrical vehicle and technology firm, set up in 2003. Most famous for its Electric vehicle models and lithium battery technology, it has proven its success through its wide market share and grand market cap. The content of this paper includes, conducting a statistical analysis of Tesla during the past years, focusing on their successful market strategy practiced countering the COVID-19 pandemic, and in-depth analysis of past sales, price, and market share of each Tesla model then comparing the other competitors existing in the automotive industry, these results were used to determine the successfulness of Tesla’s strategy towards Economic shocks. At the end of this paper, SWOT analyses were used to provide advice for Tesla’s future business strategy. The purpose of this paper is to provide similar businesses with possible future market strategies by analyzing successful past strategies performed by Tesla Ltd and suggesting future goals Tesla could work towards.
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