Abstract

Given the ongoing degradation of the global environment, the imperative of energy conservation and emission reduction has become increasingly apparent. In response to this pressing issue, automobile manufacturers have been actively heeding the call of the nation. Consequently, an escalating number of automotive companies are now engaged in the competitive landscape of the new energy automobile industry. In the context of intense market rivalry, the formulation and implementation of corporate strategy has emerged as a crucial determinant for the sustained growth and success of organizations in the long run. business strategy plays a pivotal role in the comprehensive development strategy of a business, serving as a potent tool to enhance resource utilization and guarantee the value creation of the enterprise. Hence, it is imperative for firms to engage in a methodical and scholarly examination of financial statements through financial analysis. This article employs the case analysis method, literature research method, and SWOT analysis method to perform a financial analysis of NIO, focusing on the perspective of corporate strategy. By utilizing these methods, the paper aims to offer pertinent recommendations for NIO and serve as a reference for other relevant enterprises.

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