Abstract
With the gradual liberalization of China's epidemic policy, China's retail consumer industry is also recovering. Yankershop is a well-known company in China that specializes in snack manufacturing and sales. Yankershop's share price showed a rapid upward trend in both the second half of 2022 and the beginning of 2023, which means Yankershop perform well in this period and investors in the market show their confidence in this company. In FY2022Q3Yankershop's ROE reached 22.81%, which is an absolute leader in the snack industry. This article first analyzes the current situation of China's leisure snack industry and combines it with the situation of Yankershop. After that, this article analyzes Yankershop's business conditions through the company's overall introduction, accounting policy confirmation, and accounting analysis. At the same time, the results of Yankershop's sales channel reform and product strategy reform are mentioned in this article. These two reforms can partly explain Yankershop's good performance. Finally, analyze and reveal the future profitability of Yankershop and possible risks.
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