Abstract

This paper first introduces the general background because the epidemic has affected many industries and the aviation industry has been greatly affected. The second is to introduce the development history and main business of United Airlines, as well as the recent events of United Airlines. Through the financial reports of United Airlines in the three years before and after the epidemic, the income and expenditure of United Airlines' economic situation were analyzed. The calculated financial ratios are also used to evaluate and forecast the performance of United Airlines (three competitors have been compared). Finally, all the data are analyzed and summarized, and strategies (changing the layoff strategy and strengthening the ESG strategy) and suggestions (strengthening the awareness of corporate culture) are put forward to United Airlines to gain greater advantages in the future competition, so as to seize a new market and respond to the post-epidemic era.

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