Abstract
New retail is shining brightly in the era of digital economy. The new retail format of digital, networked, and intelligent development has enabled the snack food industry in my country to develop rapidly. As a leading company in the e-commerce snack food industry, Three Squirrels Co., Ltd. took the lead in carrying out offline channel reforms. However, this was followed by a corresponding fall in stock prices. Based on the financial data of Three Squirrels from 2019 to 2021, this article analyzes the companys debt repayment, operations, profitability, and development capabilities to examine the advantages and disadvantages of this representative company before and after its transformation. Corresponding development suggestions are given based on the analysis results, in order to provide a reference for snack food enterprises that are in urgent need of transformation.
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