Abstract
With the continuous improvement of residents' income level, the development potential of dairy products market is huge. Bright Dairy is a dairy company with a century-old operating history. This paper uses the Harvard analysis framework to analyze the strategic choice, accounting quality and financial indicators of Bright Dairy from 2017 to 2021, and forecasts the prospects of Bright Dairy combined with the conclusions of the first three levels. The study found that Bright Dairy has poor performance in terms of debt paying ability, operation ability and profitability, and then proposed development countermeasures such as strengthening market development and asset management.
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