Financial Analysis and Forecast of Nike, Inc.

Abstract

This article aims to analyze the overall performance of Nike Inc. over the past three years and make predictions about its future. Firstly, the paper will discuss the three most significant accounting policies in Nike's 2022 annual report. This will help determine the company's asset management and utilization, profitability, and long-term development trends. Furthermore, the article will evaluate the company's performance in the previous year by comparing various financial ratios with its competitors in the Nike industry. This assessment will enable an evaluation of the company's financial position, and operational achievements, and showcase Nike's position within the industry. Lastly, based on Nike's overall performance in 2022, the paper will provide forecasts for the next two years regarding Nike's market value and performance. As a leading brand in the world of sports goods, Nike has proven through practice to be one of the most successful companies to date. It has adopted a strategically significant product portfolio strategy, resulting in significant market advancements. The conclusion of this article will contribute to other sports goods brands learning from Nike's relevant marketing strategies, thereby driving the overall development of the industry.