Financial Analysis and Development Research of Mixue Ice Cream＆Tea

Abstract

With the increase of national income, people's demand for tea surges. Therefore, the tea market has gradually entered people's sight and attracted much attention. Many businessmen quickly seized on this business opportunity. And with the continuous influx of businesses, the market soon became crowded, the competition also became quite fierce. This study will collect the financial data, arrange the financial indicators of Mixue Ice Cream＆Tea and Naixue Tea and compare their profitability, operating capacity, debt capacity and development capacity. Through the comparative analysis of these data, we will study the strengths, weaknesses, potential problems and future development trends of the business model in the tea market of Mixue. Then it will give plans and suggestions for its future strategic adjustment and development direction. For example, Mixue can start to build cold chains to improve product quality and develop cold chain products or expand its business and use the successful experience and strategy of milk tea business to develop new markets like creating the new coffee brand. At the same time, this study hopes that this research can also provide some reference and inspiration to the business operation of other brands in the tea industry and provide some help to the future development of this market.