Abstract
Abstract Based on an ethnographic study the article explores ageism in the context of gyms in Israel. It questions perceptions of ‘old age’ as having self-evident existence. As bodily characteristics are prominent in the social surrounding of the gym, this context serves as a convenient sphere for examining ageism. The findings reveal that fitness activity is perceived by all gym participants as serving to mitigate physical fragility. They also demonstrate that the attitude toward older exercisers shifts from encouragement to contempt and disregard. However, significant differences were found, depending on the contexts and situations, the specific sites, the extent of social integration, and other characteristics.
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