Abstract
For years people have used technology to tweak their digital selves. Here, Stokel-Walker talks about the downside when such images go viral. Instagram filters are no longer about merely prettifying photos to add to your grid. The latest tech means that any short-lasting Instagram Stories that use the filters seem to be more likely to go viral and be seen by millions of users. That changes the effect they can have. As they come to be part of the Zeitgeist, we need to think--and know--about filters. The big change started last August, when Instagram's parent, Facebook, opened up its Spark AR platform to the public so anyone could develop their ideas for augmented reality (AR) filters. Those face-shifting filters allow people to play about with identity, which is important for teenage or pre-teen Instagram users.
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