Abstract
The film tourism phenomenon remains relatively underresearched, namely the ways in which film tourism destinations and their associated tourist experiences are shaped, represented, and contextualized through the production and consumption of films or TV dramas. Daejanggeum (2003–2004) is a serialized historical korean TV drama, which has been broadcast in over 60 countries, and its outdoor filming set, the Daejanggeum Theme Park, has become the most popular film tourism destination among international audience in South korea. This article investigates how the production values of the program create, shape, contextualize, and symbolize audience viewing experiences and potential film tourism spaces and/or places. The primary data was collected through a series of qualitative semistructured personal interviews with six korean TV drama production stakeholders. The findings suggest that the identified production values of TV drama production and consumption stem from five major dimensions, and each of those dimensions plays a different role in constructing and contextualizing audience's viewing experiences and potential film tourism locations and experiences.
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