Abstract

Film-induced tourism becomes a new emerging issue in tourism and scholarly research for the last 10 years. London’s “Harry Potter” series and New Zealand’s “Lord of the Rings” are among the best practices of the trend. On the other hand, Indonesia is a country with many beautiful places to visit by both local and international tourists. The number of visitors increases significantly every year. However, there is no contribution from film industry, both from local or international production, related to this increasing numbers of tourists, not before national movie production “Laskar Pelangi, 2008” (Rainbow Troops, 2008) by Riri Riza, and international box office movie production “Eat, Pray Love, 2010”. The study research will discuss about film induced tourism issues in Indonesia, particularly on why and how the two films--so far, until recently, only those two films--became phenomenon in film tourism--and why other films did not.

Highlights

  • As a topic of research, the term “Film tourism”, sometimes called movie-­‐induced or film-­‐ induced, is relatively new and gets more attention from scholars, especially from Hospitality and Tourism department. (Hudson & Ritchie, 2006)

  • Online interviews were conducted via email to some key persons, namely Putut Widjanarko, Avesina Sibli (Mizan Films, associate producer of Laskar Pelangi), Matius Putrawan, and Patrick Evans (STA Travel, which had Eat Pray Love tours package)

  • How about Laskar Pelangi (LP) and Eat Pray Love (EPL)? In this paper we argue that both films apply elements in Destination Attributes and Film-­‐Specific Factors, and the application of the latter played important roles in making their film sets as tourist primary destinations

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Summary

Background

As a topic of research, the term “Film tourism”, sometimes called movie-­‐induced or film-­‐ induced, is relatively new and gets more attention from scholars, especially from Hospitality and Tourism department. (Hudson & Ritchie, 2006). Tour & Travel agencies offered Belitong on the market as a new destination This phenomenon has continued internationally with Eat, Pray, Love directed by Ryan Murphy in 2010 which generated tourism packages to visit the film’s locations in Bali as a tourist primary destination. There are so many beautiful places to be explored by tourists Record derived both from Ministry of Tourism and Creative Industry (2012) and BPS-­‐ statistic Indonesia (2012) showed a positive growth from year to year. An empirical study of general situation on Indonesian and international cinemas related to tourism in Indonesia country will be argued as well as constrain the discussion to analyze EPL and LP movies into main argument

Recent Situation on Film and Tourism in Indonesia
Foreign Film Production and Tourism in Indonesia
Primary Research
Finding and Discussion “Why Laskar Pelangi and Eat Pray Love”
Conclusion
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