Abstract
TV series have become one of the most successful types of audio-visual product. Their potential to cultivate massive loyal audiences makes them an excellent medium for promoting the places they depict, presenting them as attractive destinations, and inducing the phenomenon known as film tourism. The present study aims to shed light on the determinants behind viewers’ decisions to visit a destination they have seen in a TV series. More specifically, two aspects acknowledged as antecedents of travel decisions were considered: destination awareness and visit motivation. To this end, quantitative questionnaires were carried out with domestic tourists during their visits to destinations depicted in Spanish TV series. The collected data was analysed through tests of independence and a binary logistic regression, in which the respondents’ sociodemographic characteristics were used as control variables. The results corroborate that both factors significantly influence the decision to visit film destinations, whereas the effect of destination awareness is stronger.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: European Research on Management and Business Economics
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
