Abstract
<p><em>Ayat-ayat Cinta (2008), Ketika CInta Bertasbih Jilid 2 (2009) and Perempuan Berkalung Sorban (2009) were considerably the most successful religious films in Indonesia. However, it attracted internal conflict behind this success particularly on producing entertaining films in one hand, and representing religious values correctly on the other hand. Therefore, this research attempts to describe as well as to systematize this problem through semiotic approach in order to negotiate between the identity, modernity, and commodity of religious films in Indonesia. Based on this research, it is found that religious films’ success in Indonesia requires director’s knowledge of religion and his capability to blend between religious values, modernity, and commodity.</em></p>
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