Abstract
Based on the theory that the film medium is of high value in reflecting socio-cultural matters, this research studied ten youth films directed by Bundit Rittakol during the 1980s-2000s in order to provide an understanding of how his films can be associated with the socio-cultural changes occurring at that time. During the 1980s-2000s, Thai society went through a period of economic and social transition with the adoption of a liberalized economy, influenced by globalization and democratization.
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