Abstract
In recent times, the film industry is becoming precisely phenomenon worldwide. But formerly gathering knowledge about this specific issue, film marketing theory,strategy, policy, and hierarchical procedure should maintain while practising. The research undertakes the historical analysis of films from the very past, several marketing policies and practice of Bangla movies and tries to identify their strategy of marketing. The questionnaire includes in-depth interviews of the audiences, and the sampling procedure is purposive sampling. The samples collected throughout the study explores the ethical issues of the essential film marketing techniques. Drawing on, the uses and Gratifications model of Active Audience Theory, this study discovers the methods and conclude that YouTube Trailer is the most compelling film marketing technique. Therefore, identification of the marketing strategy is supportive of the film to be blockbuster orsuccessful in the theatre, and marketing of a movie generates countless impact to be widespread in the audience.
Highlights
Last Kiss (Hossain & Sultana, 2016) and in 1947 after being East-Pakistan, produced its firstFilm marketing is a trendy term and considered as a critical piece of a film's prosperity
In 1900, Hira Lal Sen made model of Active Audience Theory, this study discovers the methods and conclude that YouTube Trailer is the most compelling film marketing technique
The promotion is known as film marketing and people responsible for this, belong to the production house of the film
Summary
University of Dhaka Abstract- In recent times, the film industry is becoming precisely phenomenon worldwide. The uses and Gratifications model of Active Audience Theory, this study discovers the methods and conclude that YouTube Trailer is the most compelling film marketing technique. Identification of the marketing strategy is supportive of the film to be blockbuster or successful in the theatre, and marketing of a movie generates countless impact to be widespread in the audience. The samples collected throughout the in East-Pakistan period till 1971 and the early films of 23 study explores the ethical issues of the essential film Dhallywood- the present Bengal film industry of marketing techniques. In 1900, Hira Lal Sen made model of Active Audience Theory, this study discovers the methods and conclude that YouTube Trailer is the most compelling film marketing technique. Looking at the progression of West-Bengal techniques, active audience, youtube trailer
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