Abstract
Widespread use of the Internet and the COVID-19 epidemic have provided a chance for online marketing. The paper aims to compare film marketing strategies on different new media platforms, and also future research possibilities are proposed. This work is based on the data sources from published articles, secondary sources, and grey literature searched through the electronic databases, Google Scholar and other official messages. The work compares the differences in the marketing strategies and features of the three different types-a social media platform, a short video platform and a scoring platform, and discuss about the double-edged impact. In the context of the explosive growth of Internet use and the impact of the COVID-19 epidemic hindering offline film marketing, it is worthy of exploring the significance of online promotion.
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