Abstract
Abstract Fiji is prosperous island economy with a relatively large and varied resource base. Yet environmental and social strains are becoming more apparent as economic growth continues apace. There has been a growing awareness that new and more sustainable forms of economic activity need to examined as short‐term supplements and possible long‐term replacements for the present core economic sectors. Two such sets of options are examined: a rediscovery of past methods and activities, and small‐scale ventures which have emerged ‘from below’ as village‐based operations. These have considerable promise but also limitations. This paper argues that unless there is a more fundamental shift towards cultural reappraisal away from a dominant developmental ethos, then sustainability cannot be achieved.
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