Figures of personhood: time, space, and affect as heuristics for metapragmatic analysis

Abstract

Abstract Figure of personhood, or set of indexicals that are linked with a performable person type, occupies a key role in contemporary metapragmatic analysis. But how can the concept be operationalized so that it can be used to link metapragmatic analysis to critical investigation of the political processes underlying society? In this paper, I suggest that focusing on how figures of personhood in metapragmatic discourse are organized along dimensions of time, space, and affect can serve as valuable heuristics for a critically oriented metapragmatic analysis, as it is those dimensions that highlight the material and political groundedness of figures of personhood. This point is then demonstrated through three sample cases: representations of Koreans as incompetent speakers of English in a commercial advertisement, middle-class Filipino youths’ self-positioning through construction of an undesirable elite figure, and valorization of neoliberal future-readiness in a promotional video for a Singaporean university’s student career center.