Figured actions in the transformers action figure, nonnormative positivism, disability, and transformation

Abstract

ABSTRACT Fan studies has discussed the action figure as a significant avenue of franchise and fan expression. However, there has been little discussion about the ways the action figure affects the fan once purchased and brought home. This article argues that Hasbro’s Transformers toy affords the fan ways of being in the world that are unique to the physical play experience. The toy hails the fan in an immediate way, and the fan responds through haptic and auditory engagement. This article sutures theories of affect and embodiment found in fan studies to articulations of nonnormative positivism discussed by scholarship in disability studies. The article uses the methods of autoethnography and sensory ethnography to analyse the toy as a cultural and textual object. Such an analysis has broad potential to illuminate the fan’s countercultural agency as they pick up and play with their toys.