Figural emphasis and person perception

Abstract

Based on Jones and Nisbett's (1972) proposition that actor-observer differences in causal attributions derive from differences in attentional focus, it was hypothesized that observers' focus of attention would influence their causal attributions for an actor's behavior. More specifically, it was predicted that the behavior of an actor who was the focus of attention by virtue of some salient physical attribute would be attributed by observers more to dispositional causes and less to situational causes than would the behavior of a less physically salient actor. The manipulations of physical salience were based upon Gestalt laws of figural emphasis in object perception. They included brightness (Study I), motion (Study II), pattern complexity (Study III), and contextual novelty (Studies IV and V). The results revealed that the salinece of the actors' environments (i.e., the other people present) rather than the salience of the actor him/herself had the most consistent influence on causal attributions. When environmental salience was high, behavior was attributed relatively more situationally than when it was low. Prior research findings are considered in light of the proposition that causal attributions for an actor's behavior vary only with the salience of his/her environment, and additional implications of this phenomenon are suggested. Some ambiguities in the application of Gestalt principles to the perception of people are discussed.