Abstract
Overweight and obesity (O&O) are a global public health problem, which many scientists have named as the XXI century epidemic. Since the 80’s decade, the O&O world prevalence has increased both in children and adults, and Mexico is among the highest. Under this context, the main goal of this research is to develop a business model based on a service of nutritional education as a way to fight against O&O. This research proposes a new model founded on a strategic combination of Service Design and Competitive Intelligence methodologies. The aim is to generate a unique and innovative service tailored to customer needs.
Highlights
IntroductionOverweight and obesity (O&O) represent a strong public health issue, they are considered as the 21st century epidemic due to its magnitude, its growth rate, and the negative effect it has on the population
Overweight and obesity (O&O) are a global public health problem, which many scientists have named as the XXI century epidemic
Overweight and obesity (O&O) represent a strong public health issue, they are considered as the 21st century epidemic due to its magnitude, its growth rate, and the negative effect it has on the population
Summary
Overweight and obesity (O&O) represent a strong public health issue, they are considered as the 21st century epidemic due to its magnitude, its growth rate, and the negative effect it has on the population. According to the Organization for Economic Cooperation and Development, Mexico ranks second place in overweight and obesity, in both adults and children, with prevalence, among adults, of overweight at 39.5%, and of obesity at 31.7% [2]. These means that approximately 7 out of 10 adults suffer from O&O. Statistics of child population have shown that 1 out of 3 children suffers from overweight or obesity resulting in 4.5 million children between 5 and 11 years old [3]. Future generations could face serious metabolism problems and irreversible diseases
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