Abstract
This chapter identifies the key elements of Fight Club's transition from novel to film. Fight Club is in some ways a paradoxical film: both a product and a critique of big business. Fox and Regency, two big players in Hollywood film production, put 67 million dollars into Fight Club because the talent package was strong. They believed the film would do well — and despite a less-than-hoped-for initial box office run, they have been proved right. Emerging from the world of advertising and music videos, Fight Club's director David Fincher has now established himself as a modern-day auteur. The chapter then considers the performances of the film's cast, including Brad Pitt, Edward Norton, and Helena Bonham Carter. It also comments on the marketing of the film. Fox did not know how to sell Fight Club and so seriously misjudged its marketing and release. Fincher's original and seditious concepts for the marketing were rejected for more conventional action-orientated fare, aimed at a male youth market. This backfired in the post-Columbine climate and failed to connect with the broader youth market, which has now found significance in the film and elevated it to cult status.
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