Fight Clubs: Media Coverage of Party (Dis)unity and Citizens’ Selective Exposure to It

Abstract

News media play a key role in communicating information about political parties to the American public. However, our understanding of how media depict relations between elites and the broader party coalitions remains limited. Moreover, while research suggests that forced exposure to such information can affect political attitudes, it remains unclear whether citizens are willing to selectively expose themselves to such communications. To address these two interrelated questions, this study first employs a content analysis to explore patterns in news coverage of inter- and intra-party relations throughout the Obama presidency. Next, two survey experiments investigate the degree to which such relations affect citizens’ self-exposure to such information. Taken together, the analyses uncover two important asymmetries. First, throughout Obama’s presidency, mass media depicted a Republican coalition virtually always against the president, yet substantial discord within the Democratic Party. Second, though partisans show no propensity to consume news depicting inparty unity (vs. disunity), both Republicans and Democrats exhibit a strong tendency to consume news stories depicting disunity in the outparty. Insofar as partisans’ self-exposure to such information is a necessary precondition for attitudinal and behavioral change, these findings have notable implications for how mass media stand to shape partisanship in the United States.