Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing

Abstract

Building Relationships for Survival: Coping Media Industry Dynamics. The Parable of a Little Research: Making Money from an Internet Trading Portal. Barriers to Innovation Diffusion in Industrial Networks: A Systematic Combining Approach. Using Discourse Analysis in Case Study Research in Business-to-Business Contexts. Ethnographic Research in Service Marketing: Theory, Methods, and Practice. B2B Interactions at Trade Fairs and Relationship Quality: A Conceptual Approach. Implementing Strategic Changes to Generate Sustainable Competitive Advantage. Making Sense of Marketing Decision Systems through Pictorial Representation: Decision System Analysis. New B2B Methods, Techniques and Technologies for Capturing Insights of Major Account Managers: Developing B2B Communities for Energy Supply. Factors Driving Manufacturing Flexibility: The Taiwanese Case. Using Case-Based Research for Agent-Based Modelling. Deal-Making Negotiations by Governments and Major Product Suppliers: A Case Study of the U.S. Department of Defense and Airbus versus Boeing. A Primer to the General Theory of Behavioral Strategies in Business-to-Business Marketing. Preface. List of Contributors. Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing. Advances in business marketing and purchasing. Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing. Copyright page. Building Relationships for Survival: Coping Media Industry Dynamics. The Parable of a Little Research: Making Money from an Internet Trading Portal. Barriers to Innovation Diffusion in Industrial Networks: A Systematic Combining Approach. Using Discourse Analysis in Case Study Research in Business-to-Business Contexts. Ethnographic Research in Service Marketing: Theory, Methods, and Practice. B2B Interactions at Trade Fairs and Relationship Quality: A Conceptual Approach. Implementing Strategic Changes to Generate Sustainable Competitive Advantage. Making Sense of Marketing Decision Systems through Pictorial Representation: Decision System Analysis. New B2B Methods, Techniques and Technologies for Capturing Insights of Major Account Managers: Developing B2B Communities for Energy Supply. Factors Driving Manufacturing Flexibility: The Taiwanese Case. Using Case-Based Research for Agent-Based Modelling. Deal-Making Negotiations by Governments and Major Product Suppliers: A Case Study of the U.S. Department of Defense and Airbus versus Boeing. A Primer to the General Theory of Behavioral Strategies in Business-to-Business Marketing. Preface. List of Contributors. Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing. Advances in Business Marketing & Purchasing. Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing. Copyright page.