Fiduciary obligation and the importance of an environmental accounting standard

Abstract

Financial measurement is currently the key to the analysis of corporate performance. To date, analysts have not considered the environmental impact of corporate behavior—much less a wider view of social and economic impacts. Environmental sustainability reports, though still an emerging reporting tool, can begin to address the obligations of fiduciaries to look beyond short-term financial reports to a more complete understanding of a firm's long-term impact on worlwide issues of environmental, social and economic well-being. Environmental reports can frame the strategic planning of a company within the context of its natural supply chains, the approval of its customers, and the world in which workers play and live. Successes and failures are measured and reported to allow managers to adjust plans as necessary. The competitive instinct of corporate managers can be tapped through comparative reports to catalyze invention or imaginative programs that save environmental and corporate resources. Joan Bavaria discusses corporate transparency in terms of environmental reports, through the Global Reporting Initiative that is being organized by CERES (The Coalition of Environmentally Responsible Economies). One potential result of a common reporting format would be that investors, operating in a climate of expanded concepts of fiducial responsibility, could make choices consistent with the goals of sustainable enterprise.