Abstract
Initiatives that go beyond seeking only profit generation are gaining more space in the business environment. The Conscious Capitalism (CC) approach defines that the company should have, besides economic results, a central purpose that seeks positive social impact on society. In a platform business, the interactions between two end-users are commercialized and the added value for both parties needs to be clear in order to develop the necessary network. This article establishes a connection between the above-mentioned approaches, proposing a framework that supports the decision-making process of entrepreneurs. To do so, the design research method was adopted. It is understood that this study adds knowledge since it establishes a connection between the approaches of the platform business and Conscious Capitalism, exemplifying how this can occur and its transforming potential.
Highlights
Framework for platform businesses based on conscious capitalismOrganizational initiatives that go beyond seeking only profit generation are gaining more space in the business environment, as CSR side-projects and as their main strategy
It is understood that this study adds knowledge since it establishes a connection between the approaches of the platform business and Conscious Capitalism, exemplifying how this can occur and its transforming potential
Framework for platform businesses based on conscious capitalism business and in helping the organization attain returns to scale (Mcintyre; Srinivasan, 2017)
Summary
Organizational initiatives that go beyond seeking only profit generation are gaining more space in the business environment, as CSR side-projects and as their main strategy. These movements are related to the understanding of the important role played by private enterprise in transforming and solving current social problems They locate in free trade capitalism a force that binds engaged shareholders and stakeholders to innovative business models that both generate wealth and contribute to the development of a more economically and socially developed society. Virginia Westphalen Moreira, Jorge Renato de Souza Verschoore based on CC It is with this lack in mind that it is proposed here a combination between these two approaches, with the aim of establishing an innovative ecosystem in which the central objective will already act as the catalyst to the network effect, allowing for disruptive organizations – with potential to have an impact that is transformative, exponential, and long-term – to develop.
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