Feuleton in the Youth Environment: Dynamics of the Popularity of the Genre

Abstract

Economic factors quite often influence publicist journalistic genres. They can quickly gain popularity or disappear from the arsenal of journalists for a specific time. In our research, we will analyze the factors of growth and decline in the popularity among the youth, in particular among future journalists, of one of the traditional genres of Ukrainian journalism — the feuilleton. Recently, the feuilleton has not been popular in the mass media, but the social, political, and everyday problems of society, which it aims to correct, have remained. Young journalists are less and less to the creation of texts of artistic and journalistic genres, inevitably weakening and impoverishing their creative, expressive potential. The article examines the functioning of the feuilleton in the youth mass media, starting from the 50s of the XX century; it analyzes which topics of social problems attract and interest the youth, how familiar the future specialists are with the genre features of the feuilleton and the method of its creation.