Abstract
Jean-Paul Sartre, in Being and Nothingness, develops the concept of “bad faith” in order to account for the paradoxical fact that knowledge can be ignorant of itself, and thus that a self-conscious subject can deceive itself while being aware of its own deception. Sartre claims that Freudian psychoanalysis would account for self-deception by positing an unconsciousness that guides consciousness without consciousness being aware of it. Therefore, Freudian psychoanalysis is an insufficient model with which to address bad faith. I disagree. There is a specific psychic mechanism in Freud that answers Sartre’s criteria for bad faith, and it is called “disavowal” (Verleugnung). Disavowal is the mechanism responsible for fetishism. And thus, fetishism is the Freudian account of bad faith.
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