Abstract
ABSTRACT Music festivals are one of the most popular forms of entertainment today, especially super-sized festivals, hosts of the biggest performers in international music charts, with thousands of fans, where the sound combined with spectacular visual effects and impressive settings create a unique sensorial experience. Untold Festival, the most promising event of this type in Eastern Europe, now at the 4th edition, was started in Cluj-Napoca, in 2015, as a project partially supported by the local authorities and it has been then developed through private financing and sponsorship. Untold promotes Transylvania’s mythological heritage, Romanian culture and traditions driving tourism and economic development in the region. The present paper aims to show the contribution of the festival in the placemaking of Cluj-Napoca and its surrounding area. The festival has an important
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