Abstract
Phoebe has worked for the city of Newtown for the past three years and is responsible for organizing the city's cultural events, which mostly consist of public lectures. Festival management is really an umbrella term: it comprises a variety of management tasks for the smooth operation of the festival. This chapter provides an overview of the various personnel that make up the festival team, along with a description of their primary functions. The overview provides a good summary of what festival organizers should consider when putting together a team. It begins with an organizational chart showing the relationships among the various staff. The chapter covers some general ideas relating to the activities in the festival context. A good measure of the success of audience development is increased attendance at the festival. But attendance is not the only means of determining how well Phoebe has done her job. The chapter covers the topic of evaluation and assessment.
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