Abstract
This research, with data collected pre-COVID-19, provides insight into an interesting and rarely studied event, the young adult (YA) literature festival. Survey research conducted at a YA festival, with attendees generally from middle school through university age, provided useful insight into the motivations for visiting the festival, determination of the person making the decision to attend (surprisingly, the YA and rarely his/her parent), and the satisfaction and dissatisfaction factors that affected the attendee's attitude toward the festival. In addition, significance performance analysis (SPA) is introduced as an alternative to the widely used importance performance analysis (IPA) model.
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