FERRERO GROUP: ACHIEVING SUSTAINABILITY THROUGH SUPPLY CHAIN INTEGRATION

Abstract

: The importance of ethical management in organisations has been emphasized in recent years. The latest research on global economic crime published in 2018 shows that almost half of global organisations claim to have experienced economic crime during the past two years. Surprisingly, as much as 52% of all economic crime is commited by people from within an organisation. Company regulations concerning ethics and its importance often fail to be reflected in the reality of day-to-day business practice. The goal of the paper is to present the possible activities of today's companies in three major areas of ethical management (social, economic and ecological). Literature review allowed the author to clarify the objectives of his empirical research. The aim of the research was to endeavour to answer the following question: does the recently popular concept of CSR actually affect the treatment of employees, the relationships with the stakeholders and the environmental policies within the corporation studied, or is it merely an element of the company's marketing strategy? Moreover, on the basis of his research conducted in Ferrero Poland, the Author tries to find out if nowadays corporations have adequate skills and experience in managing social responsibility projects. As a result of empirical research, the paper presents practical ways of putting ethical strategies into practice. The article presents i.a. the following examples of ethical management: Code of Business Conduct, The Code of Ethics, Advertisisng and Marketing Principles, the eco project "Ferrero4Future," CSR reporting, Integrity Helpline, Ferrero University, Michele Ferrero Entrepreneurial Project (supporting local communities), Kinder Plus Sport Project "Joy of Moving" and the work of Ferrero Foundation.