FERRAMENTAS INOVADORAS DA ABORDAGEM DE GESTÃO SOCIAL DOI: 10.5585/rai.v4i2.123

Abstract

The present research has analyzed the tools of social administration SA-8000, AA-1000 and NBR-16001. The objective is to evaluate the proposal approach of each one of them and the degree of social responsibility that they propitiate to the organization. The approaches were classified in: normative, proceeding and strategic nature. In order to investigate the level of social responsibility the following requirements were adopted: level 1: minimum ethical requirements; level 2: obligations considered besides the minimum ethical level; level 3: aspirations for ethical ideals. The research was developed based on academic literature over the theme. It is argued that, in order to reach the level three of social responsibility, the ethics and the conduct morally correct should be embodied in the leaders of the organization and, by means of the practice of social administration, should be transferred to its stakeholders. The social corporate responsibility requires a company concept, that looks for the balance among its economical, social and environmental dimensions.