Abstract
The 4.0 of industrial revolution had a considerable impact on the advancement of media and information technology. The flow of information that can no longer be dammed causes anyone, as a media user, to be ready and have a filter to use it. The impact of the media has a great influence on the younger generation. The ease of access makes this media an inseparable important part of adolescents, including teenagers in Pekanbaru City. However, in today’s reality not a few teenagers who are trapped in the nature of access. This phenomenon is of concern to researchers to find out how media literacy experiences among teenagers in Pekanbaru City by Individual Competence Framework. Adolescents referred to in this study are students who sit in the Senior High School in the City of Pekanbaru, which is a representation of the teenagers. The research method used is qualitative with a phenomenological approach. The results of this study indicate that media literacy experience in adolescents in Pekanbaru city is a three level of adolescent, there are: technical skills at the medium level, and critical understanding at the basic level. At the level of non-formal education, adolescents barely get it from the family, but instead get it from the peergroup.
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