Abstract
Mobile dating app Bumble has been known as the 'feminist version of Tinder' because it allows women to have complete control over their conversation activities, and is seen as a new technological landscape, where women doing an online dating through the process of initiate conversations, explore relationships ranging from sexual desires. This study uses a Critical approach, with phenomenological methods, with unstructured interviews with 43 female Jabodetabek informants, to answer what experiences they encountered while using Bumble. The results of the study found that Bumble's feature that seemed to empower women allows them to negotiate and participate in creating a dream relationship, even though it is considered to be against traditional gender norms inherent in society, starting from the most abundant and easy-to-find relationships such as friendships, to relationships that require more effort to find, like boyfriends or husbands, as well as other events that they experienced while using the mobile dating app Bumble, from the fun to the disappointment.
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