Abstract
A mission statement is the personification of the organizational identity and serves as the central point for each employee to identify him-/herself with the organization. A well-defined mission ensures the stability of an organization's business as it provides a clear direction for actions and represents an important cohesion factor. Employees' behavior implied by mission is important for the achievement of the end business results; so, it is not surprising that it is considered to be a powerful tool in the management of an organization. This paper is aimed at showing the extent to which employees are familiar with the mission of the company they work for and at pointing out the differences in understanding mission between employees in public and privately-owned companies in Serbia through carrying out an empirical research study. For the purpose of this research, a questionnaire was defined according to the Denison model and distributed indirect contact with the respondents and via the Facebook social network. The collected data were analyzed and interpreted by using descriptive analysis and the independent sample t-test. The results revealed that companies in Serbia still need to work on familiarizing their employees with mission and that there is a significant difference between state and privately-owned companies in that respect.
Highlights
A mission statement is the personification of the organizational identity and serves as the central point for each employee to identify him-/herself with the organization
According to Cardona & Rey (2008), the new management concept implies that people should not see their job just as “a way of earning a living”, and as a way to contribute to society and achieve selfrealization
MacLeod (2016), points out the fact that “successful organizations will be those that are steadfast in pursuit of their vision, unfailingly true to their mission and unwavering in adherence to their values“
Summary
Previous theoretical and practical findings in this area have shown that there is a strong positive correlation between high business results and a long-term sustainable business doing, on the one hand, and a strong sense of a mission, on the other. The behavior produced by a mission should lead to a significant increase in financial results, whereas simultaneously such increasing financial results should not stand out in the formulation of a mission This is supported by the numerous studies demonstrating the fact that the companies that, in their missions, stated a profit as a value were less successful in achieving the same. Based on the foregoing, a conclusion can be drawn that a modern organization will not achieve better results if they think of their business on a short–term basis, and if they are strictly focused on a profit Their attention should primarily be focused on the formulation of a mission that will motivate their employees, integrate them into a team and direct their activities towards a common goal, which will certainly have a positive impact on the financial performance of the company. In order to clarify the current situation in Serbia, an extensive research study was conducted, and the results are going to be presented hereinafter
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