Abstract
This chapter brings renewed attention to the important role and building of theory in women-and-media communication research, particularly mediated communication, where public discourse occurs and where—for better or worse—messages and representations appear that serve to help to construct gendered selves and their understandings of the world. The discussion reviews the definitions of feminist communication theory, traces its development over the years, identifies distinct positionalities among feminist scholars, sets forth key debates and critiques, and calls for greater attention to both the building and naming of feminist communication theories.
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