Feminisit Discourse in Albanian Political Communication

Abstract

Objectives: According to Foucault, "... dealing with the discourse on human sexuality cannot be done without understanding the power-knowledge-pleasure relationship. The longevity of power is proportional to its ability to hide the mechanisms it uses". The facts show that, in these three decades of upheavals and political changes, even political communication in Albania has known great changes, certainly with ups and downs, different tones and colors. Feminist discourse has tried to show that every woman, who is part of politics, can get out of those "frames" that have placed and labeled her and show herself in one way or another to prove that her own room for which Virginia Ulf spoke in 1928. Methods: The discourse texts in this paper are analyzed using various concepts of contemporary criticism of (Critical) Discourse Analysis. which is a type of literary research that studies how abuse of social power, dominance and inequality are developed, reproduced and resisted within the text in the social and political context. Results: This paper, aims to examine and highlight the way in which this type of discourse, i.e. the feminist discourse, tries to establish balance in a rather difficult terrain, harsh and wild as is the political terrain related to other aspects such as power, rhetoric, dominance, etc. Conclusions: The discourse approach of women in Albanian politics has a marked orientation in highlighting their values in decision-making and making rational politics. Women in Albanian political communication are still labeled simply as beautiful images, prejudging and leaving aside their professional aspect.