Abstract

In Western Culture, feminist campaigns have acted as a catalyst behind major societal changes regarding women's rights. Throughout history, feminism has encompassed a range of social and political movements aiming to establish and define equality of the sexes in societies where the male point of view is prioritised, and injustices occur towards women, solely because of their gender. This inequality in turn reinforces harmful gender stereotypes, roles and dynamics. Although this advocacy primarily focuses on women's rights, many feminists argue for the inclusion of men's liberation as men are also harmed by the perpetuation of traditional gender roles within themselves, which holds the power to harm women if these roles are broken.Feminist efforts fight to change such marginalising constraints. However, this fight is far from over – especially in Ciudad Juàrez, a Mexican border city experiencing a femicidal crisis where women are being murdered solely because they are women. This is likely due to toxic machismo and marianismo reinforcing the women's lack of rights to body autonomy and free thought. This chapter analyses and examines the many potential contributing factors to these heinous acts such as drug trafficking, organised crime, the emergence of the maquila industry and sociocultural factors like gender roles, and how these factors result in women being othered and viewed as deviant to their society which is so deeply rooted in traditional Catholicism and the gender roles that often apply to those who practice within the area. This notion of deviance ostracises and demonises women who are simply trying to get by, labelling them as monsters in their own society solely for breaking traditional gender roles.

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