Abstract

The purpose of the article is to determine the features of the development of women's hairstyles in the context of the specificity of the beauty philosophy of the era of Antiquity. The methodology consists of the principles of objectivity, historicism, multifactorial character, systemic nature, complexity and pluralism; and to achieve the goal, the following methods were used: problem-chronological, concrete historical, statistical, descriptive, logical-analytical. Scientific novelty. An art history analysis of works of art was carried out in order to determine the specifics of the stylistics of female hairstyles in Greece and Rome (5th century BC – I 5th century AD); the influence of visual images of ancient Greek goddesses created by ancient masters on the formation of the ideal of female beauty and the popularization of new styles of female hairstyles, according to the ancient philosophy of beauty. Conclusions. Based on the study of female hairstyles of the era of Antiquity, it is proved that their style features are one of the aspects of the modification of human beauty, according to philosophical views and aesthetic ideals. Combining utilitarian, aesthetic and symbolic functions, the female hairstyles of the goddesses of the Olympic pantheon reflect the material, spiritual and social position of society, meet the artistic and aesthetic views characteristic of the Antiquity, the beauty ideals of which, despite transformations and modifications in the process of evolution, retained specific characteristics, corresponding to the established mentality of ancient Greek culture.

Highlights

  • Based on the study of female hairstyles of the era of Antiquity, it is proved that their style features are one of the aspects of the modification of human beauty, according to philosophical views and aesthetic ideals

  • Scientific novelty is to identify the relationship between the fashion of women's hairstyles and the formation of the artistic image of the goddesses of the Olympic pantheon in ancient art; the mutual influence of the popularization of traditional antique female hairstyles on the territory of ancient Greece, Rome and their colonies and visual representations of mythological goddesses; determining the criteria for interpreting women's hairstyles as markers of social identification

  • Актуализируется многообразие творческих экспериментов и авторских методов, влияющих на формообразование плаката, в том числе в электронной среде

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Summary

Культура і сучасність

No 1, 2019 технічного і музично-художнього розвитку студентів, кантиленний спів, вокальне дихання, метод навчання «з голосу». Вони працювали на перемогу // Під прапором Леніна. Ніжинська вокальна школа: віхи розвитку, представники // Актуальні проблеми історії, теорії та практики художньої культури: зб.наук.праць. Талант від Бога, діда і рідної землі. URL: Режим доступу: http://www.ndu.edu.ua/storage/doc/3_0173_11_2009.pdf (дата звернення 15.12.2018). 5. Матеріали Ніжинського державного українського драматичного театру імені М.

FEMALE HAIRSTYLE IN THE CONTEXT OF THE ANCIENT PHILOSOPHY OF BEAUTY
Жіноча зачіска в контексті античної філософії краси
КОМУНІКАТИВНІ КОНЦЕПЦІЇ ТА ТЕХНОЛОГІЧНІ ІННОВАЦІЇ У ДИЗАЙНІ СУЧАСНОГО ПЛАКАТУ
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