Abstract
Nature-based businesses – such as those involving the land, forest, garden, or rural environment – are industries with significant growth potential. Female entrepreneurs within nature-based busines ...
Highlights
In Europe, politicians see self-employment and entrepreneurship as possible career options that offer many benefits such as autonomy and greater flexibility (European Commission, 2010)
The traditional business had been supplemented with various core areas such as “farm living”, “nature-based tourism”, and so on, and the aim of the business was to create a good living both financially and socially. These results indicate that the support system in Sweden, which almost exclusively is targeted at innovative entrepreneurs (Martin & Trippl, 2014), will apply only to a minority of the entrepreneurs within nature-based businesses
Since entrepreneurship is considered as one of the main driving forces in a country, various methods are used in order to increase the interest in creating new businesses in general and in rural areas in particular
Summary
In Europe, politicians see self-employment and entrepreneurship as possible career options that offer many benefits such as autonomy and greater flexibility (European Commission, 2010). The growth potential is something that policymakers have focused on as they try to support innovations in nature-based businesses through increased research and knowledge in this area Entrepreneurs in this industry are considered to have good prospects for growth, since there is a high demand for locally produced food, renewable energy, experiences in nature, and rural tourism (Pettersson & Arora-Jonsson, 2009). Examples of new industries include the processing of local food specialties (artisan food), new value creation based on forests, the development of experiences related to hunting, fishing, or other outdoor activities, and so on. These industries are core resources for business development in rural areas. New knowledge and innovation is crucial for the development of nature-based businesses in Sweden (Bergheden, 2014, 2014/15, p. 1216)
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