Abstract
This study assessed the reliability of the self-perceived lower-body size and shape using 3D body-scanning technology. Comparison of each participant's measurements on the relevant variables to categorized Size USA data provided a method of identifying where an individual is placed in relation to the population. Comparing perceptions (survey results) to actual placement in the population (derived from a participant's 3D body measurements) gave insight into how different categories of participants viewed themselves and how valid their self-assessments were at various locations on the body. This study also analyzed the relationship between garment fit satisfaction, body cathexis, and self-perception of lower-body size and shape for each body location because apparel companies have had difficulty in understanding fit from a consumer's perspective. The researchers expect that the analyses of the influences of body cathexis and body perceptions on fit satisfaction can help apparel companies further understand their customers' fit satisfaction goals.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have