Feeling Insider And Performing Better: The Importance Of Employer Brand

Abstract

Based largely on talent shortages, the war on talent has given place to the war for talent. Organizations, as a result, have begun to seek and develop strategies to cope with difficulties in attracting and retaining a talented workforce. In this study, the concept and role of employer branding, as one of these strategies, has been studied extensively and the role of employer brand practices on the perceived insider status and employee performance has been investigated from the perspectives of current employees. Also, it has been assessed to what extent perceived insider status has an impact on the employer performance. In the light of data collected from 175 respondents from different sectors, results of the study have revealed that social, development and interest value aspects of employer brand influence the perceived insider status and performance of employees. Additionally, perceived insider status has a positive impact on employee performance. Besides, it has been observed that economic value aspect of employer brand has no impact on the employee performance and perceived insider status.