Abstract
It has been widely documented that contextual factors affect variety-seeking behavior differently. Our research investigates whether environmental monotony, which refers to the extent to which one's living condition (including the physical environment and social environment) remains unchanged and lacks variety, affects actual variety-seeking behavior. Four studies, including two online investigations and two lab experiments, were conducted under the Chinese anti-COVID policies. We found that physical environmental monotony would stimulate variety-seeking behavior as a contrast effect, while social environmental monotony showed an assimilation effect, which reduces variety-seeking. We further revealed that the diverse impact of these two kinds of monotonies was due to opposite changes in the tendency of individuals to be materialistic. Contributions and future directions were also discussed.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
