Abstract
Over the past decade, businesses across a wide range of industries have been taking action to explore and harness digital innovation. The ongoing digital transformation, i.e. the deep and accelerating transformation of the processes, activities and competencies of companies, allows you to take advantage of changes and entrepreneurial opportunities. The rapid growth of digital technologies is causing huge changes. Incorporating digital technologies into the business context presents serious challenges for companies. But at the same time, there are promising opportunities for entire industries and the subsequent emergence of completely new business models built on groundbreaking innovations. The author concludes that the benefits of digital transformation include increased productivity (and sales), innovation in value creation, and development of customer interactions.
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