Abstract

The purpose of the article is to study the peculiarities of the forms of passenger transportation on yachts and, in particular, the process of organizing cruise transportation on yachts. Sea and river transportation of passengers on yachts is a form of cruise and is classified into two independent groups: yacht charter and yacht cruise. About 15% of the global market belongs to the charter of yachts with a crew and 85% – without a crew. With a range from EUR 1,000 to more than EUR 10,000, the average cost of chartering a yacht in 2022 was EUR 4,420. Croatia was the most popular yacht charter destination in 2022, with more than 38% of yacht charter bookings made in the country. The organization of passenger service on yachts can be different depending on the size and type of yacht, as well as on the requirements and expectations of customers. Yacht cruises have their own organizational features and differ from liner cruises in terms of size and number of passengers, routes and ports, staff and service, cost, style and atmosphere. Yacht cruises are organized on smaller vessels that are designed for a small number of passengers, are more individualized and are carried out in less populated parts of the world where the availability of ports is limited; have a smaller team, which provides a more individual approach to service and personal connections with passengers are higher due to a more premium experience and a smaller number of passengers; a more relaxed atmosphere with a focus on natural landscapes and recreation at sea. Dream Yacht Charter is a world leader in yacht charter and cruises, with a fleet of over 1,000 yachts. SeaDream Yacht Club is the leader in the «Luxury Small Ships» category according to the Berlitz Complete Guide to Cruising and Cruise Ships in 2020

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